Energy and Building Websites Deliver Increased Performance

Penton Energy & Buildings, now part of Informa Business intelligence, recently launched two new websites that deliver increased performance and value in our Energy sector [T&D World and Energy Times] with plans for Buildings sites to roll out in the upcoming weeks.

The sites are optimized for mobile devices using a responsive design and include an improved overall user experience emphasizing real-time interactions and deep content engagement. Features include:

  • Modern design
  • Infinite scroll content pages to increase user engagement
  • Richer content visuals (videos, images, galleries, infographics, etc.)
  • Faster page loading

With increased content consumption, prominent ad locations, higher visitor engagement, and improved click-through rates, marketers can better connect with audiences. The new features for marketers include:

  • Improved ad viewability
  • Ad positions provide optimal visibility within content
  • Multiple new ad units such as rich media, expandables, and high-impact banners
  • Advanced targeting capabilities
  • Enhanced sponsored and native content formats

Read more about our new websites and how viewability impacts your ad campaign.

Contact your sales representative today to learn how our new websites can improve the effectiveness of your campaign or email us at ebmarketing@penton.com to request information.

 

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