Energy and Building Websites Deliver Increased Performance
Penton Energy & Buildings, now part of Informa Business intelligence, recently launched new brand websites across the portfolio that feature expanded content and deliver increased performance and value to advertisers.
The sites are optimized for mobile devices using a responsive design and include an improved overall user experience emphasizing real-time interactions and deep content engagement. Features include:
- Modern design
- Infinite scroll content pages to increase user engagement
- Richer content visuals (videos, images, galleries, infographics, etc.)
- Faster page loading
With increased content consumption, prominent ad locations, higher visitor engagement, and improved click-through rates, marketers can better connect with audiences. The new features for marketers include:
- Improved ad viewability
- Ad positions provide optimal visibility within content
- Multiple new ad units such as rich media, expandables, and high-impact banners
- Advanced targeting capabilities
- Enhanced sponsored and native content formats
Contact your sales representative today to learn how our new websites can improve the effectiveness of your campaign or email us at firstname.lastname@example.org to request information.