A Peek Inside Penton’s Audience Data Analytics

Tricia Syed, VP of user marketing and marketing analytics at Penton, shares insight with Folio: on how she manages our media, information, and event firm’s data collection efforts across our many brands and arms her teams with insights that drive both engagement and audience growth. The end result? Our ability to successfully deliver an engaged and targeted audience for your marketing message.

REad the entire article here

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