The Power of Video Marketing

Video marketing is a powerful way to gain new audience and engage users, but where should you post your video?  As explained in this article from Brightcove, it depends on your objectives.  YouTube, Vimeo and Social Channels are a good start, but the best strategy is one of blended distribution that allows you leverage the benefits of all social sites, connect with B2B users and offer a branded video experience on partner sites as well as your own.   If you are interested in building a video strategy around the customer journey, this is a great read that provides an article series addressing the various stages and how to best utilize video to achieve your goals.

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