Preparing for a Content Marketing Campaign

When starting any content marketing campaign, it is all about building the foundation and setting the message and direction. While this may seem like common sense for some, many times we do not conduct or even think to conduct any research before developing a content marketing strategy.

Nick Giallourakis, Digital Product Development Manager at Penton, provides a short list of tactics that have proven to be successful when researching an audience for your next Content Marketing Campaign.

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