Segmented email campaigns yield a 760% increase in revenue

How many times have you checked your email today? Now think about how many times you’ve opened, read, clicked and deleted emails throughout the day as well. This is a perfect example of how effective email marketing is today. Billions of people around the world are actively checking their email several times throughout the day… resulting in endless clicks, site visitors, customer sales, lead acquisitions and much more.

Email marketing is still the best way to increase engagement and get a response from your audience almost immediately. Even with mobile usage on the rise, email should still be a priority — especially if you are doing any type of online retargeting advertising where you can target your audience based on their email address. There is simply no better way to create follow-up campaigns with high conversions and minimal costs.

Take a look at some industry stats through the 37 Email Marketing Stats infographic from here.

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